Noticias de las redes sociales

recent

Equipo de marketing digital de Wendy´s comparte los secretos de su éxito en las redes sociales


La cadena estadounidense de comida rápida Wendy´s siempre ha sido considerada una referencia de éxito cuando se trata de marketing en las plataformas de redes sociales, con su interacción en Twitter que obtuvo especialmente muchos elogios de los profesionales de marketing, así como de los consumidores de todos los días.  Wendy´s ha tenido guerras con McDonalds en Twitter, que sin lugar a dudas ganó.  Además, participó en desafíos esporádicos que pronto se volvieron virales, como la famosa interacción de #NuggsForCarter en Twitter que respondió de una manera profesional a los trolls de internet.  Cada vez que pone los dedos en el teclado parece deleitar a su audiencia y ve como aumentan sus ingresos, pero otras marcas no logran imitar su éxito.

Bueno, en la última conferencia de Women in Digital - WID, la especialista de redes sociales de Wendy´s, Meredith Ulmer, se unió a Christina Miller de la agencia de publicidad VML, que ayudan a Wendy´s en sus esfuerzos online, para arrojar luz sobre cómo exactamente capturaran ese evasivo momento viral y lo aprovechan correctamente cuando llega el momento.

Tal vez llegó a Wendy´s a inicios de este año cuando el usuario de Twitter Carter Wilkinson preguntó cuántos retuits necesitaba para para obtener un año de nuggets de pollo gratis.  Wendy´s respondió con la ridícula cifra de 18 millones y probablemente primero pensó en un poco más.  Así fue hasta que el tuit empezó a ganar algo de tracción y pronto superó al famoso selfie de los Oscar de Ellen DeGeneres para convertirse en el tuit más retuiteado de todos los tiempos, con más de 3.6 millones de personas que decidieron mostrar su apoyo a través de un retuit a este joven, aparentemente obsesionado con los nuggets.

En la conferencia de WID, Ulmer y Miller dijeron a su audiencia de compañeros de marketing que ellos trabajan bajo el principio de que una marca tiene un triple propósito en las redes sociales, es decir, participar de las tendencias online, ofrecer un atento servicio de atención al cliente y entretenimiento.  No hay reglas de oro ni una forma de predecir qué tuits se volverán virales.

Creemos que no hay una “voz social”.  Hay una voz de la marca y la aplicas a lo social”, dijo Miller.

Según Ulmer, el objetivo de Wendy´s es presentar una especie de personaje online “descarado o atrevido”, que dice que ha sido la manera desde que Clara Peller gritó, “¿Dónde está la carne?”  Sin embargo, Miller también agregó que hay diferentes niveles de descaro – enérgico, atrevido y luchador -  y que tiene cuidado de no lanzar una respuesta inapropiada.

No lo llamamos a menos que sea totalmente necesario”, afirmó.

Miller también describió algunos puntos para hacer y no hacer en las redes sociales que se aseguran de seguir en sus propios canales y son los siguientes:
  • Mantén una identidad constante: “Define tu propósito y pégate a él”.
  • No intentes engañar: “La gente puede notarlo muy rápido”.
  • Mantente fiel a la marca: “Si eres una empresa financiera, empezar a tuitear chistes sería algo extraño”.
  • Planifica los errores: “Elimina la publicación ofensiva, pide disculpas y sigue respondiendo honestamente a los que se quejan”.
  • Quédate tranquilo durante las noticias de desastres: “Wendy´s elimina las publicaciones promocionales, así que no publicarán mensajes de hamburguesas en medio de una tragedia”. 

Sam Bonson
Sam es un aspirante a novelista con una pasión por los thrillers de fantasía y de crímenes.  Actualmente trabaja como Editor de Social Songbird y espera algún día eliminar el prefijo “aspirante”.  Síguelo @Songbird_Sam


Traducido por: Julia de los Ríos
Comunicadora natural, escritora por vocación y amante de las redes sociales.  Julia es un mundo en una persona. Es peruano-italiana y vive en España. Ella asegura que compartiendo experiencias nos desarrollamos como personas.  Estudió negocios internacionales, disfruta de su blog personal, de viajar y de la playa.  Síguela @JuliaAtSMF

Contacta con nosotros en Twitter y Facebook o deja tu comentario abajo. Si buscas cursos de formación o gestión de medios de comunicación social – social media, visita nuestra página web para más información  www.thesmfgroup.com/es/

Te invitamos a revisar nuestro blog en inglés Social Songbird y también lo puedes seguir en Twitter  y Facebook.

Equipo de marketing digital de Wendy´s comparte los secretos de su éxito en las redes sociales Reviewed by Unknown on 13:03 Rating: 5

77 comments:

  1. Thanks a lot very much for the high quality and results-oriented help. I won’t think twice to endorse your blog post to anybody who wants and needs support about this area.
    digital training in chennai

    ReplyDelete
  2. Thank you so much for Providing Good Information.very Interesting Article.If any body want to Success in Digital Marketing i will Refer this blog. Keep sharing on More Updates
    Digital Marketing Training
    SEO Online Training

    ReplyDelete
  3. Hiii..
    Really Glad to you for sharing such a useful information.It would be best knowledge to startups in digital Marketing for improvising there performance.Hope you share more blogs..
    digital marketing training in hyderabad

    ReplyDelete
  4. Do not think how to make long and difficult, just come to us for BGAOC all slots are good Come and win with us now.

    ReplyDelete
  5. Знаю где продается отличная rgb лента, покупал у них недавно, нареканий нет, компания называется Ekodio

    ReplyDelete
  6. All good. I am a newcomer, so I jerked until the money was withdrawn. I waited 2 days on Yandex. Thanks to the admins and support service for listening to my whining on the forum and in the chat. Play people! Do not be greedy. All the rules with this casino! perfect cash casino I often spend my time here

    ReplyDelete
  7. Thank you for the post shared with us. It is informative and interesting. Keep sharing
    http://www.scintilladigital.com/digital-marketing-training-hyderabad/

    ReplyDelete
  8. Whatever we gathered information from the blogs, we should implement that in practically then only we can understand that exact thing clearly, but it’s no need to do it, because you have explained the concepts very well. It was crystal clear, keep sharing..
    Java Training in Chennai
    Java Training in Coimbatore
    Java Training in Bangalore

    ReplyDelete
  9. Great blog thanks for sharing Searching for a SEO company in Chennai that can bring your brand to the top results page on Google? Look no further - Adhuntt Media, with their team of SEO experts, can make it happen that too for the best value.
    social media marketing company in chennai

    ReplyDelete
  10. Nice blog thanks for sharing Wondering where to buy healthy garden plants in Chennai for your home? Karuna Nursery Gardens offers you with tons of variety and organic choices suitable for our tropical climate. Make your garden fabulous with Karuna Nursery.
    plant nursery in chennai

    ReplyDelete
  11. Excellent blog thanks for sharing Buy the best beauty parlour products wholesale in Chennai at Pixies Beauty Shop. Thousands of global top-tier brands to choose from and friendly faces all over, we would love to make your Salon journey, one the world recognizes.
    Cosmetics Shop in Chennai

    ReplyDelete
  12. I want to thank for sharing this blog, really great and informative. Share more stuff like this.
    Best travel agency in India
    Tour and travels in India

    ReplyDelete
  13. keep up the good work. this is an Assam post. this to helpful, i have reading here all post. i am impressed. thank you. this is our digital marketing training center. This is an online certificate course
    digital marketing training in bangalore / https://www.excelr.com/digital-marketing-training-in-bangalore

    ReplyDelete

  14. Thank you very much for writing such an interesting article on this topic. This has really made me think and I hope to read more.
    Mobile App Services in Delhi NCR

    Mobile App Services in Delhi NCR

    ReplyDelete
  15. I am glad that I saw this post. It is informative blog for us and we need this type of blog thanks for share this blog, Keep posting such instructional blogs and I am looking forward for your future posts.
    Cyber Security Projects for Final Year

    JavaScript Training in Chennai

    Project Centers in Chennai

    JavaScript Training in Chennai

    ReplyDelete
  16. Thank you very much for writing such an interesting article on this topic.
    For any Testing and Measuring Instruments in India
    Check here.
    Data Logger Distributor in India
    Technical Products

    ReplyDelete


  17. 2 of 65
    comment

    Tuhin Pabna
    Attachments
    Nov 28, 2019, 9:29 AM
    to noyon0461


    2 Attachments

    keep up the good work. this is an Assam post. this to helpful, i have reading here all post. i am impressed. thank you. this is our digital marketing training center. This is an online certificate course
    digital marketing training in bangalore / https://www.excelr.com/digital-marketing-training-in-bangalore

    ReplyDelete
  18. Great post i must say and thanks for the information.I appreciate your post and look forward to more.
    Best Website Designing company Delhi
    Website Development Company in Delhi NCR

    ReplyDelete
  19. Thank you very much for writing such an interesting article on this topic. This has really made me think and I hope to read more.
    Home Decor Services in Delhi NCR

    ReplyDelete
  20. I want to thank for sharing this blog, really great and informative. Share more stuff like this.
    Best Lawyers in Delhi NCR
    Law Firm in Delhi

    ReplyDelete
  21. Thanks for giving great kind of information. So useful and practical for me. Thanks for your excellent blog, nice work keep it up thanks for sharing the knowledge.
    Private Limited Company Registration in India
    Online Company Registration in India

    ReplyDelete
  22. Shweta gaur is one of the famous makeup artist in all over India. We are providing the best makeup artist courses and more other courses in over branches in Delhi.

    Makeup Artist in Delhi
    Makeup Artist
    Best Makeup Artist in Delhi
    Best Makeup Artist in East Delhi
    Top Makeup Artist in Delhi
    Top Makeup Artist in India

    ReplyDelete
  23. Thank you for taking the time to publish this information very useful! I've been looking for books of this nature for a way too long. I'm just glad that I found yours. Looking forward for your next post. Thanks :). We are top business consultancy services uk providing high quality academic sample papers, organizational research and expert business reports. Join us as a freelance researcher
    We are providing best business consultancy services uk

    ReplyDelete
  24. Your info is really amazing with impressive content..Excellent blog with informative concept. Really I feel happy to see this useful blog, Thanks for sharing such a nice blog..
    Best travel and tour operators in Africa
    Travel and tour companies in Ghana, Africa

    ReplyDelete
  25. I feel happy about and learning more about this topic. keep sharing your information regularly for my future reference. This content creates new hope and inspiration within me. Thanks for sharing an article like this. the information which you have provided is better than another blog.
    Proprietorship Firm Registration in India
    online company registration in india

    ReplyDelete
  26. You have performed a great job on this article. It's very precise and highly qualitative. You've managed to make it readable and easy to read. You have some real writing talent. Thank you so much. If you wants to know about more exited tour packages in ghana. We are providing best Best travel and tour operators in Ghana, Africa

    ReplyDelete
  27. Thank you for taking the time to publish this information very useful! I've been looking for books of this nature for a way too long. I'm just glad that I found yours. Looking forward for your next post. Thanks :). We are top business consultancy services uk providing high quality academic sample papers, organizational research and expert business reports. Join us as a freelance researcher
    We are providing best business consultancy services uk

    ReplyDelete
  28. Very useful blog thanks for sharing IndPac India the German technology Packaging and sealing machines in India is the leading manufacturer and exporter of Packing Machines in India.

    ReplyDelete
  29. Thanks for sharing this wonderful blog. This is very beneficial article for us. I really appreciate if you are looking for more interesting blogs click here Pedia Globe - free blog reading sites

    ReplyDelete
  30. You need to take part in a contest for one of the finest websites online. I'm going to highly recommend this getting web site!

    ReplyDelete
  31. Excellent article. Very interesting to read. I really love to read such a nice article. Thanks! keep rocking.
    Top Distance MBA Colleges in India
    Top Trending Courses in India
    online Distance MBA and PGDM

    ReplyDelete
  32. It's very useful blog post with inforamtive and insightful content and i had good experience with this information.I have gone through CRS Info Solutions Home which really nice. Learn more details About Us of CRS info solutions. Here you can see the Courses CRS Info Solutions full list. Find Student Registration page and register now. Go through Blog post of crs info solutions. I just read these Reviews of crs really great. You can now Contact Us of crs info solutions. You enroll for Pega Training at crs info solutions.

    ReplyDelete
  33. I finally found great post here.I will get back here. I just added your blog to my bookmark sites. thanks.Quality posts is the crucial to invite the visitors to visit the web page, that's what this web page is providing.
    Data Science Certification in Bangalore

    ReplyDelete

All Rights Reserved by Zona Digital © 2014 - 2015
Powered By Blogger, Designed by Sweetheme

Formulario de contacto

Name

Email *

Message *

Powered by Blogger.